Background
With an inconsistent social media presence and confused messaging, Bridge Church found it difficult to establish itself in the local community. In 2021, they saw an opportunity to reposition itself following a recent transition in leadership.
Approach
A holistic revamp of the brand, spanning visual identity, photography, and communication to ensure continuity across the brand experience. The new look relies on geometric typefaces and neutral colors to give a modern feel, while a vibrant pop of green and the warm tones of brand imagery maintained a human touch.
